Beet the Competition

This bar was created to take advantage of the benefits of beet root- both athletically and for overall well-being. Beet root is high in natural nitrates. Nitrates work in the body to lower blood pressure and help maintain overall health. From a sports performance perspective, nitrate is an acknowledged ergonomic aid. They essentially help muscles to do the same amount of work with less oxygen requirements.

Nitrates may also stimulate mitochondrial production. Mitochondria are the energy producing “powerhouses” within a cell. Improved mitochondrial numbers and mitochondrial efficiency in the muscle cells can help increase the muscles’ ability to process lactate to use as a fuel. Simply put, nitrates contribute to efficient energy production and can help increase performance outcomes.